Month: April 2019

SEO

Top Search Engine Optimization Tips For 2019

On April 13, 2019 by

Search Engine Optimization (SEO) is continually evolving. Because of this, the top ranking factors can vary from year to year. While the exact ranking formula is never fully fleshed out, there are certain things that you can do to improve your ranking potential in 2019 for your Chicago business. Below, we will be going over some of the top SEO tips to implement in 2019.

Top SEO Tips:

1. Publish High-Quality Content

Perhaps the most important thing that you will want to do is to be certain that you are publishing the highest quality content. Content remains the most important ranking factor because search engine providers wish to provide their users with the most top quality results. Therefore, you will want to take steps towards improving your content. Poor quality content is not going to be a value to visitors in Chicago looking to do business with you, and you will not achieve ranking benefits with it. By providing high-quality content, you can improve your page-on stats and other things that can enhance your ability to rank well.

2. Focus On Mobile Optimization

How well your website performs on mobile devices is another major factor that you have to consider when it comes to getting your site to rank as high as possible. Google and other search engine providers are well aware of how many people are actively using their favorite mobile devices daily. Because of this, they know that providing an optimized mobile experience is critical. Therefore, if your website is not correctly optimized to perform well on mobile devices, your website’s rankings will be punished because of it. Thus, you want to focus on the mobile optimization of your site including the scaling, navigation, responsiveness and the load times.

3. Keywords

While keywords have become less important over time, they remain one of the primary criteria that determines what you rank for. Because of this, you want to analyze the keywords that you are targeting and figure out what your target market is searching for. This will enable you to effectively narrow down the specific keywords that you should be focusing on with your content. While you don’t want to keyword stuff, you want to input the right Chicago specifiic keywords in the content that you do publish to ensure that the search engines know what your content is about. To better understand how keywords work, search “Chicago SEO” and look at what the SEO experts are using for their keywords. You can emulate what they are doing with your own business.

4. Social Media

You want to remain as active and as engaged as possible on all of the social media networks. This will allow you to drive traffic to your website through your social media platforms and it can help you rank better overall.

5. Video

You should be looking to leverage the power of video. Not only do videos rank well alone, but they provide you with a lot of organic traffic by themselves. This is just going to improve your ability to rank within the search engines for targeted keywords and key phrases.

Overall, there are plenty of things that you want to do to improve your website’s ranking potential in 2019. By following the many tips discussed above, you should be able to boost your rankings significantly.

The Difference Between SEO and SEM
SEO

The Difference Between SEO and SEM

On April 5, 2019 by

When talking about ways to promote a business or website, Pay-Per-Click(PPC), Search Engine Optimisation (SEO), and Search Engine Marketing (SEM) are some of the most popular ways to bring exposure online. However, let look at the differences between SEM and the SEO, as they both require different types of marketing and different types of businesses can benefit from the other more;

SEO

Those tactics and strategies that are used to make a website accessible to search engines and to improve a website chance of being found by a search engine is referred to as SEO. Every SEO strategy has a single-point goal i.e. to achieve high-ranking placements in the search results page of a search engine.

In order for search engine results to be organic, the results need to occur through the content of a website. The content is what allows the search engine algorithm to index. Some of the other factors the engine specialists are concerned with include page rank, keywords, link building, and one-way links.

The most beneficial way to boost SEO is by backlink. Through visiting blogs or forums, business owners may form a relationship and comment on related concerns. An individual can place his/her website URL, which allows for backlinks and increased SEO rankings.

SEM

SEM is using the Search Engines but in a different way. With SEM, you don’t have to re-write your website to make it fit with SEO practices and the like, you use the spaces on the different Search Engines in order to appear as a favored advertisement for the keywords chosen.

This means that you can bring in huge amounts of targeted traffic in a short space of time, and the budgets aren’t as heavy as the likes of PPC. This means that the budgets are usually fairly affordable, depending of course on what market you are competing in.

It offers the opportunity to build a short-term traffic burst while making long-term clients in the process. If you keep up the payments on your campaigns, it will continue to bring you, new clients. You just need to make sure you can sell the products to them efficiently – high traffic is useless with a poor sales copy and cheap website.

So what do you think is better for your business? Do you need a long-term strategy, or are you in need of something more rapid that can push you forward quicker against your competitors? You should discuss it with your Web Designer or any business partners you have, as it should be a serious part of your marketing campaigns, no matter what option you choose.